Home Daily Brief 20200914 SEL Brief

20200914 SEL Brief

Good morning, Marketers, welcome to Monday.

Consider these statements: 

When you don’t see people like you, you end up devaluing yourself. — Amanda Jordan

Not seeing yourself reflected makes it harder to ask for a raise or think you can get on a big stage. — Aleyda Solis

You often have to lean in 2x as hard as a woman. It can be hard to keep up the momentum. — Nicole DeLeon

Those are from notes I jotted down during our Live with Search Engine Land discussion on closing the gender gap in SEO because they really struck — and resonated — with me. In addition to talking about their experiences, we discussed Nicole’s research on (the lack of) representation and pay equity, the importance of intentionality in affecting change, why men should be part of the conversation, the benefits of building a network of female and male allies and resources such as WomenInTechSEO.com and much more. It was a dynamic discussion, and the full replay will be up on Search Engine Land and our YouTube channel soon. Let’s keep the conversation going — be sure to follow Nicole, Amanda and Aleyda.

Also on Friday, we launched the inaugural Search Engine Land Award for Advancing Diversity & Inclusion In Search Marketing. Nominations are now open through October 9. You may nominate as many organizations or individuals as you feel deserve the recognition. 

Did you know? The data and signals that make up Google’s core search algorithm updates do get updated regularly between Google core updates, John Mueller confirmed with Barry Schwartz last week. That means sites may see some recovery between updates. “It’s not something that requires a site to kind of wait for the next update to have a chance to be seen differently. They can continue working on things and things can improve over time,” he told Barry.

Keep reading for Barry’s daily Search Shorts and more. 

Ginny Marvin,

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