Home Daily Brief 20200928 SEL Brief

20200928 SEL Brief

Good morning, first how about some Monday motivation? 

Raise your hand (don’t drop your coffee) if you’ve ever felt impostor syndrome. Now, know that you are in good company. Regardless of what level we reach in our careers, it seems, feelings of impostor syndrome creep in. This came up in my recent conversation with Amanda Jordan, Nicole DeLeon and Aleyda Solis — all incredibly accomplished SEOs — on the gender gap in SEO, and why allies and networking are so critical

So, how do we prevent impostor syndrome from holding us back or discouraging us from sharing what we’ve learned, regardless of where we are in our careers? 

I really loved what Aleyda said — it’s great advice for all of us: 

Mentoring, said Aleyda, “taught me to understand that we all have good things to share, that there are other people who will always be in different stages that we can definitely help. It’s not that you need to be the absolute expert at something… So it’s important to control that imposter syndrome that can definitely happen at every stage of your career.”

Good allies help others recognize their own potential and shake off impostor syndrome.

“To me, the most important thing is just to be eager to learn, find good allies, find good mentors. Join programs for people and women in digital marketing and tech SEO and in SEO in general, and try to make connections,” said Amanda.

Whether you’re looking to mentor, start speaking or gain confidence to share what you know with your peers, we’ve compiled a list of networking resources for women in search here. 

I’m sure we’re missing some. If you have other resources to share, send them along: gmarvin@thirddoormedia.com. And, if you have good impostor syndrome killers, I’d love to hear those, too. 

Keep reading for a look at how Amazon DSP’s creeping into Google’s territory, new Reddit ad targeting options and, of course, your daily Search Shorts. 

Ginny Marvin,
Editor-In-Chief

Previous articleHow to Detect and Improve Underperforming Content: A Guide to Optimization
Next articleSocial Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options