Facebook confirmed it is testing “Neighborhoods” in Canada — Calgary, specifically, Bloomberg reported Wednesday. “More than ever, people are using Facebook to participate in their local communities,” Facebook said in a statement to Bloomberg. “To help make it easier to do this, we are rolling out a limited test of Neighborhoods, a dedicated space within Facebook for people to connect with their neighbors.”
Why we care. Antitrust, antishmust. Moving into or copying rival territory is nothing new for Facebook. Nextdoor has built an entire social networking product around neighborhood connections, and as Bloomberg notes, it is looking at an IPO. Nextdoor has expanded its advertising business beyond realtors and now includes options for local businesses as well as for national brands. If the pilot expands, Facebook’s Neighborhoods could make it much harder for Nextdoor to compete for marketing dollars.