Good morning, ready for another privacy acronym to remember?
Among the various local measurements that passed Tuesday was the California Privacy Rights Act of 2020, otherwise known as CRPA or “CCPA 2.0.” It’s meant to expand on CCPA, the state’s privacy regulation that went into effect this year.
CPRA is not slated to go into effect until 2023, but businesses should start paying attention now to what’s set to change and who it will affect. For one, CRPA will give consumers the right to “opt-out of the sale and sharing of their personal information.” Sharing is the key addition there that closes a loophole in CCPA. Greg Sterling dives into what will change and what CRPA could mean for marketers.
We’ll dive deeper into this at SMX, which is going virtual on December 8-9. It will be particularly special to me as it is my last SMX before I step down. I’m thrilled to chat with the inspiring Areej AbuAli to kick things off on day one. We then have full slates of SEO and PPC sessions over the two days. Check out the full SMX agenda here. I hope you’ll join us!
And before I go, there has been some confusion about a thing called “DeepRank,” with a report that it’s a new algorithm that Google is launching. In fact, DeepRank is already live. It was Google’s internal code name for BERT, which is now used on nearly every search query.