Home Daily Brief 20211008 SEL Brief

20211008 SEL Brief


Good morning, Marketers, does this morning’s newsletter seem a bit off to you? It does to me…

Carolyn Lyden, our Director of Search Content, is off part of this week and the day I write the newsletter has been moved to the Friday slot – so everything just seems off to me. For me, having a consistent and strict routine helps me do my job better and more efficiently. 

The same is true with SEO — consistency is key and to some, like Google’s John Mueller, the number one piece of SEO advice is to be consistent. Why? The goal with SEO is to not confuse Google by sending mixed, inconsistent signals. Make sure your navigation and URL structure match what you tell Google in your XML sitemap file and canonical tags or hreflang attributes. Make sure what you are showing your users is the same as what you are telling Google Search.

Consistency is key for SEO in that anything you can do to clearly define your site to search will help you rank better. The same is true in life, the more consistent you are with your family, your children, your business, your clients, the more they can all learn to rely and trust you. You need to earn Google’s trust too so that your site can perform its best in search.

Barry Schwartz,
Feeling less consistent today…


Search Console

Google Search Console rich results status reports errors are more actionable

Google announced it has added a new set of detailed errors to the rich results reports in Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site and Search Console implements a report for that type.

“The key is that it’s not new errors, just better details on a bunch of cross type errors,” Ryan Levering of Google said, “These are things that may have been exposed in SDTT but we haven’t had in reports yet. These are very common errors and now they should be more actionable.”

There are five new errors that were also added, they include: Invalid attribute string length

Invalid attribute enum value, Invalid object, Type conversion failed and Out of numeric range. 

Read more here.


How to drive B2B revenue and relationships in a buyer-first world

Any B2B marketer who endured 2020 knows our industry has changed forever. Buyers are online and on their own.

Today, we need to rethink the role of marketing. Whether you’re an event marketer, digital marketer, demand marketer, social media marketer, marketing operations, or revenue team, we all must recognize that we have one process, and that’s the buyer’s process.

Read More »


Google announces the new Analytics 360

On Thursday, Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. The new features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types.

Why we care. Google Analytics 4 is the company’s vision for the future of analytics, and the new Analytics 360 is that same vision, but for enterprise-level organizations. The features Google announced emphasize flexibility and scalability, which may help the tool meet the needs of more businesses.

Read more here.


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Google AMP & iOS

New bug impacts AMP links in Google Search for iOS 15 devices

Since the release of iOS 15, Apple’s latest mobile operating system, some have begun to notice that when you click from the Google Search results to a publishers site, you won’t be landing on the AMP URL anymore. Instead, you are taken to the main URL or even the publisher’s mobile app (if you have it installed on your device).

This is a bug and Google’s Danny Sullivan said this will be resolved soon. “It’s a bug specific to iOS 15 that we’re working on. We expect it will be resolved soon,” Sullivan said on Twitter. 

Sadly, this is not a feature and AMP will still be the default URL for mobile searches, over the site’s main URL or app deep link URL. Of course, you have the right to remove AMP URLs from your site and many publishers have been doing that since the Page experience update rollout finished and AMP URLs are no longer required for top stories or other Google surfaces.

Read more here.

Just for fun

John Mueller’s cryptic tweet spins off penalty speculation

Above is a screenshot of what John Mueller, a Google search advocate, posted on Twitter the other day. SEOs, including myself, went off on speculating what this tweet can mean. Did it declare Google is going after a new link scheme with a set of new manual actions? Did Google algorithmically release a new version of the Penguin algorithm targeting these types of links. Or maybe John Mueller just liked the movie Blade Runner 2049.

Check out the Twitter thread.


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Optimizing RSAs, the impact of page experience, embracing automation for PPC, and loads more… check out the critical topics you’ll explore with a team of industry experts at SMX Next, online November 9-10.

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