NerdWallet, the popular personal finance company, cited Google as a concern for financial growth and said the company saw a Google Search ranking decline in 2017. The company’s S-1 filing specifically cited Google as a factor that “could harm our business, operating results and financial condition.”
We dug into what happened in 2017 with NerdWallet’s rankings, reviewed the statements they made in the S-1 filing and showed how their Google traffic has exploded since. By the way, NerdWallet would not speak to us about this topic when we asked.
Why we care. If anything, this shows you that no matter how big or small your website or business is, everyone is at risk of suffering a ranking decline in Google Search.
Those ranking declines can make or break businesses of all sizes and are clearly cited by NerdWallet as a factor that “could harm our business, operating results and financial condition.” It has been cited by other businesses as well over the years. No modern business is immune, which is why it’s important to diversify the sources of traffic to your website.