Home Daily Brief 20211101 SEL Brief

20211101 SEL Brief

Good morning, Marketers, I hope your Halloween was spooky,

I actually put up my Christmas tree last week because I’m that kind of person. Don’t worry, I took my daughter to a pumpkin farm and tried on her Halloween costume the same day, but I think the overall notion is indicative of this year in general.

The inertia of 2021 means that it’s hard to believe it’s already November, but also that every week has almost felt interminable. We’re in Halloween, Thanksgiving, Hanukkah, Christmas, and New Year season all at once. It feels like a race to 2022. I think that same attitude has holiday shoppers starting their online and in-person buying earlier than ever.

You’ve likely been working nonstop to get those commerce strategies in place before today, but just a reminder that we can’t just sit back and relax quite yet. The key to an effective holiday retail season is “constant vigilance” (as Mad Eye Moody would say) and tweaking as you go.

Good luck as shopping season officially begins, and, to mix book references, may the odds be ever in your favor.

Carolyn Lyden,
Director of Search Content

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