Home Daily Brief 20211124 SEL Brief

20211124 SEL Brief

Good morning, Marketers, there is something about the holidays and how things just slow down that make me uncomfortable. 

This week is a short one in the U.S. with Thanksgiving this Thursday, but it is also a super busy week for retailers. But, when it comes to news, especially search marketing news, things tend to slow down a lot. And for those that know me, I am addicted to writing about news, breaking news and writing about it in a fast and furious way.

That being said, online retailers have been waiting for this season all year and for them, this is not the slow season. We published our big analysis from the data providers around the recent Google November core update and from the looks of it, this hit hard and fast and at probably the worst time for these online retailers.

We hope this update only benefited you all but if not, we hope you find comfort in knowing that you are not alone. And, since it’s a holiday here in the U.S., you can expect our next newsletter on Monday morning.

Barry Schwartz,
Fast and furious typer

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