Home Daily Brief 202200217 SEL Brief

202200217 SEL Brief

Good morning, Marketers, are you Team Google or Team Apple?

I’m not talking about Pixels and iPhones — I’m talking about their respective privacy measures and tools for advertisers.

Yesterday, Google unveiled plans to roll out Privacy Sandbox initiatives for Android, including the Topics API

“​​We realize that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers” Anthony Chavez, the company’s VP, product management, Android security and privacy, said in the announcement, most likely alluding to App Tracking Transparency on iOS.

“We believe that — without first providing a privacy-preserving alternative path — such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses,” he added.

The implication here seems to be that, by cutting off advertiser tools, iOS may be inadvertently encouraging shady workarounds like fingerprinting. So, is this a good argument or just convenient logic for the search engine? Either way, it’s no surprise that Apple and Google have diverged here, especially since Google is so much more reliant on ad revenue.

George Nguyen,
Editor

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