Good morning, Marketers, and we’re kicking off today with a shout-out…
To Melissa Liu! In case you missed it, her first article — 4 ways to boost your paid search performance — was published on Search Engine Land last week. Melissa currently has some huge bragging rights because her article is the most read article about PPC so far this month. Congrats, Melissa!
Make sure to put it on your reading list if you haven’t read it yet. As Melissa notes in her article, paid search marketers are swimming in data. In her article, she shares tips and examples on how to get smarter about timing, decode target audience behavior, and “scream” the right message with your ad copy.
Melissa is associate media director, search, at the RPA advertising agency. Make sure to follow her on Twitter or connect on LinkedIn. Hopefully, you’ll be reading more great content from her soon on Search Engine Land.
Melissa was also part of Search Engine Land’s Mentorship Program last year. Spoiler alert: the mentorship program will return in 2022. If you’re interested in becoming a mentor, or being a mentee, watch your inbox (this newsletter specifically) for more details soon.