Home Daily Brief 202200304 SEL Brief

202200304 SEL Brief

Good morning, Marketers, what now? 

Some things in SEO can’t be taught, as Lily Ray, senior director, SEO and head of organic research, Amsive Digital, pointed out in an incisive tweet explaining the difference between good and great SEO. “The part that comes after the technical checklist has been completed, after the pages have been optimized, and the client asks, ‘what now?’ That’s the part that can’t always be taught – the creative & strategic side of SEO.” This is also where critical thinking comes in. Checklists only get you so far. 

You can find a lot of information (and misinformation) about SEO best practices. There are endless help documents, articles, guides, studies, social media updates, ebooks, courses, podcasts, videos, and on and on. Talk about information overload! 

But once upon a time, before there was a search engine called Google or a term known as “search engine optimization”, people like Gabriella Sannino, managing partner, Level343, figured out how to build and rank websites that got traffic “thanks to common sense, critical thinking, context & relevance.”

In an era where we automate tasks, tools tell us what’s good or bad, and Google’s reps answer “it depends” to nearly every question, make sure to keep using your brain. Before taking action, gather and process all the information, arguments and data you can. Your goal is to do what’s best for your brand, business, or clients. So question everything. Be skeptical. Examine the who, what, where, when, why, and how of everything you read, watch, or hear. Then go out and execute.

Danny Goodwin,
Senior Editor

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