Good morning, Marketers, and it’s update time.
Google yesterday released its third product review update, the first algorithm update of 2022. The release is supposed to build upon the previous two, which aims to better surface high-quality reviews and penalize – though Google says it’s not a penalty – thin and low-quality reviews. There’s more on that below.
Also, now that there’s more urgency to get set up on Google Analytics 4, we suggest checking out Colleen Harris’s workshop on GA4 from our recent SMX Master Classes. The replay is still available.