Home Daily Brief 202200331 SEL Brief

202200331 SEL Brief

Good morning, Marketers, you’ve got 16 months.

That’s the amount of time we have until Google sunsets Universal Analytics and makes Google Analytics 4 the default. Of course, waiting that long means you’ll have limited historical data too.

You can read more below, but the bulk of marketers who took our survey said they plan to switch and manage the migration internally. So we have to assume those migrations are happening now since nobody craves historical data like search marketers.

Best of luck, and if you want to share your success (or horror) stories, we’d love to hear about them.

Henry Powderly,
VP, Content

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