Home Daily Brief 202200407 SEL Brief

202200407 SEL Brief

Good morning, Marketers, let’s talk about first-party data.

Cookies are going away. Apple is limiting mobile tracking. The targeting house we’ve lived in for years is crumbling. Luckily, there’s hope for us … as long as we start focusing on first-party data.

Navah Hopkins reminded us that, like any good initiative, it’s important to make sure your organization is managing this data the right way. Ask yourself this:

  1. Is the data first-party compliant?
  2. Does the opt-in process build trust and engagement?
  3. Are you getting the full value out of your first-party data?
  4. Is this a short-term or long-term implantation?   

As she put it, “First-party data is the path to profit in the privacy-first web. Ensuring compliance is crucial, but that doesn’t mean you need to sacrifice user engagement.”

Henry Powderly,
VP, Content

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