Good morning, Marketers, and a happy new year!
“The possibilities are endless” is what I think to myself this time of year, and in retrospect, it has largely been true — even if the last two years have been quite “unprecedented.” As we approach the start of the third year of life amidst COVID, I’d like to emphasize that, at least now, vaccines are available and we know more about how to do our jobs despite the pandemic and its wide-ranging impacts.
Oftentimes, looking back on the previous year gives us some idea of what to expect for the year ahead. With that in mind, we’ve compiled the most significant updates, announcements and controversies of 2021 with regard to PPC, SEO and we even zoomed in specifically on Google algorithm updates as well. You can find links to those resources below.
On behalf of the Third Door Media team, I’d like to wish you all a safe and prosperous 2022!