Good morning, Marketers, listen to all of that buzz.
Since 2022 kicked off there’s been a noticeable shift in subject lines in my inbox. Everything is Metaverse! Web3! NFTs!
On one hand, it feels like we are indeed on the cusp of another leap forward in the digitalization of our lives, and it’s no surprise that companies are diving into the future. A colleague here recently reminded me that the things that humans dream up usually come to fruition.
However, shiny object syndrome can also distract, and it’s unlikely that our 2022 KPIs are tied too closely to the metaverse-to-come.
So, for now, I’m staying grounded. After all, I’m still waiting on that flying car.