Good morning, Marketers, is your camera on?
If it isn’t right now, it probably was earlier. Or will be later.
One of the upsides of COVID-19 was greater acceptance of remote work. But with that came the rise of video meetings. To compensate for the “unprecedented times,” many of us saw our calendars filled up with an unprecedented number of video meetings.
So many search marketers have felt the “Zoom fatigue.” It’s real. And it can be exhausting. It probably was a contributing reason why 618,000 marketers changed jobs in 2021. (And this trend doesn’t seem to be slowing in 2022, if my LinkedIn feed is any indication.)
If you’re a manager, set clear expectations about when cameras must be on. But don’t make “cameras on” mandatory for every meeting (and never make assumptions about why someone’s camera is off). You hire people because they can do great work (that’s why you hired them, right?). Trust your people to do their job. Or they will quickly lose trust in you and, inevitably, resign.