Home Daily Brief 20220425 SEL Brief

20220425 SEL Brief

Good morning, Marketers, who else hates a terrible listicle.

We can probably blame BuzzFeed for the rise of lists-as-articles, but they were usually wildly creative. Far too many listicles lack that creativity (think: those endless “people to follow on Twitter” lists). Ryan Law, in his piece for Search Engine Land, shared five ways to improve what he calls “lazy” listicles.

  1. Choose novel selection criteria
  2. Persuade the reader by surfacing your thought process
  3. Share personal experience to demonstrate credibility
  4. Lean on the experiences of others when personal experience is impossible
  5. Make a single, opinionated recommendation

It’s a good list, even if it’s missing some cats.

Henry Powderly,
VP, Content

Previous articleBing’s Ethical Shopping hub expands to U.S., Canada
Next article5 ways to use the Wayback Machine for SEO