Home Daily Brief 20220427 SEL Brief

20220427 SEL Brief

Good morning, Marketers, it always interests me when SEOs fear change when change is so constant in search marketing.

In the past 24-hours we lost the legacy version of the Google AdWords API and Search Console’s URL parameter tool. Yes, those changes require new development work for your internal or external tools, but they are necessary for growth. Yes, you might have to rethink how you handle some SEO or ad strategies, but again, that is necessary for growth.

I found it fascinating the polarizing views of Elon Musk taking over Twitter.  Twitter was either going to be bought by Musk or taken over by private equity. The change was inevitable. But to see how quick people are to judge that this change is good or bad, that is surprising being that it is just too soon to tell.

Embrace the change, prepare yourself for it and take action where you can but don’t stress about it. Again, SMX Advanced is free this year and we will do our best to catch you up on the more important changes happening in the space that matter the most to you – so sign up and educate yourself so you are prepared for the change.

Barry Schwartz,
Change reporter

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