Home Daily Brief 20220428 SEL Brief

20220428 SEL Brief

Good morning, Marketers, Google isn’t the only organization saying, “write great content.”

Search Engine Land takes quality seriously. We even have a secret shorthand term for quality that we use internally. But we’re not alone in that pursuit. Here are a few tips for writing quality content that could help you in your projects:

  • Know the “why we care” before you start writing.
  • Get to the point quickly.
  • Make the context count. Weak examples offer little support.
  • Know your subject, and question what you think you know already.
  • Write plainly. Call things what they are.
  • Use direct quotes only when they are worth quoting.
  • If you can give your reader back some time, do it.

A few of us are obsessed with “Several short sentences about writing,” if you’re looking for a fantastic guide on clear communication. And, if we’re not hitting the mark for you, send me a note at [email protected]. Honest feedback makes us better.

Henry Powderly,
Vice President, Content

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