Home PPC 5 steps to dominate ad copy in a Smart Bidding world

5 steps to dominate ad copy in a Smart Bidding world

Writing compelling ad copy may be simple, but maintaining high-performing ads can be challenging. Particularly with so much of the process automated through Smart Bidding.

Your competition is continuously improving their ads and always seems to choose the relevant words, positioning or offer. This becomes even more complex to drive performance when you add localization.

Join paid search expert, Ashley Fletcher, VP of marketing, Adthena, and learn how to maximize ad copy relevance and performance alongside your automated processes.

Register today for “5 Steps to Dominate Ad Copy in a Smart Bidding World” presented by Adthena.

New on Search Engine Land

About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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