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6 fundamental SEO truths to live by


This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.

In the course of business, it becomes necessary for both brands and SEO professionals to take responsibility for the performance of the websites that they run and manage.

We hold the following six SEO truths to be self-evident …

  1. SEO needs to be a strategic initiative across the company.
  2. SEO should beat the competition not the algorithm.
  3. SEO done right cares about content architecture.
  4. It’s not the job of SEO to make a pig fly.
  5. Cheap SEO is a near-death experience.
  6. SEO is done when Google stops changing things and all your competition dies.

Visit Digital Marketing Depot to download “The Declaration of SEO: 6 Fundamental SEO Truths to Live By.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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