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Snapchat reported revenues increased 52% year over year to $679 million and average daily active users (DAUs) increased by 18% year over year to 249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall ARPU increased […]

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Marsbot is Foursquare for AirPods

Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues. It evolved into a local search purveyor but after adoption plateaued and investors grew restless, the company pivoted to location intelligence. And although the Foursquare app continues to exist it’s […]

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Google Ads turns 20: The most important trends and changes of the past 5 years

Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast-forward five […]

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Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

We are pleased to announce the winner of the inaugural Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing is Areej AbuAli, the founder of WomenInTechSEO.com. For those aware of Areej’s contributions, it won’t come as a surprise that she received the overwhelming share of nominations for her work and leadership in […]

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Forecasting paid search spend and revenue

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In this e-book, Omnitail walks you through completing a sales and spend forecast using a square […]

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4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling […]

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How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some folks aren’t using it. That […]

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With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting […]

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There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) […]

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99% of Google’s indexing issues fully resolved

Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing issue has been resolved, outside of minor “edge cases.” The statement. Google said “Final update: the canonical issue was effectively resolved last Wednesday, with about 99% of the URLs restored. We expect […]

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Good morning, let’s parse some Google-ese,  Among the announcements from its SearchOn event last week, Google said it will begin passage based indexing later this year. “Our new algorithm can zoom right into … one passage” on a page that answers the question a searcher is asking, Google explained.  Some of Google’s language around the […]

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Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year

We are excited to announce this year’s winners of the 2020 Search Engine Land Awards. For the first time since we launched this awards program, this year we are announcing a class of winners for the prestigious Search Marketers of the Year award. Your Search Marketers of the Year for 2020 are: Ashleigh Shapiro, Metric […]

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Video: Mike Blumenthal on Google Maps spam resource issues

I recently met up with Mike Blumenthal, a long-time local SEO expert and co-founder of customer experience management platform GatherUp. We discussed Google Maps and local SEO. In this first part of our interview, included below, we talked about Mike’s history in the SEO industry and what he did prior to that. But more interestingly, […]

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Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your […]

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The Future of CX with Larry Ellison

Join us Thursday, October 29th at 12 p.m. PT, for the Oracle Cloud CX Virtual Summit exploring how leading organizations are re-engineering their marketing, sales, and service processes. Larry Ellison will lay out his vision for the future of customer experience, followed by leaders at Ricoh, Motorola and Hyster-Yale who will share their strategies for […]

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five […]

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18 Simple Yet Superb November Marketing Ideas (with Examples)

Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are is starting to trickle in—sort of like guests that arrive before your party starts and you’re kind of annoyed because you’re not quite ready. But I like the definition below: So, in the name of new […]

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Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps

At its virtual SearchOn event Thursday, Google made a range of announcements about how it’s making search more sophisticated and user friendly. The company also announced that it now uses its natural language understanding BERT algorithm on almost every query to better understand search intent. Many of the announcements shared the common underlying theme that […]

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Google moves one step closer to ads that can deliver personalization and privacy

Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company promoted its “Privacy Sandbox” initiative as an industry collaboration to develop new privacy friendly methods of audience targeting that don’t rely on unique IDs or individual cross-site tracking and offer […]

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Good morning, kudos are in order. Yesterday, we announced the 2020 winners of the Search Engine Land Awards. The work these winners showed us was exceptional.  I want to give a special call out to this year’s Search Marketers of the Year. Each of these marketers is doing truly incredible work. You might recognize some […]

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4 Easy Strategies for More Effective Holiday YouTube Ads

With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive […]

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SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks

During our live discussion on how to Power SEO Friendly Markup With HTML5, CSS3, And Javascript earlier this year, we spent a good deal of time talking about React. I’m going to dig into the nuances for React what you need to keep in mind for SEO. We’ll be using code for analysis by Russ […]

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Proactively building negative keyword lists in Google Ads is now more important than ever

Google plans to begin restricting terms within the search query report, to show only those that had been “searched by a significant number of users.“ As one of the main controls around monitoring and optimizing paid search activity on the platform, and with (unsurprisingly) little clarification around quite how this significance is calculated, this update […]

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How to Write a Killer Company One-Pager (With Examples)

If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing customers […]

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Why PPC automation wrecks some search marketers

Explore Silicon Valley and you’ll see the bubble-topped Waymo minivans essentially “self-teaching” how to drive without a human in charge. In air transportation, the largest and most modern jets are becoming almost foolproof, with the pilots in command for less and less of any given flight. Automation is great… when applied as one part of […]

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DOJ antitrust suit: Google uses contracts, market power to neutralize rivals

More than 20 years ago then Attorney General Janet Reno said, “Microsoft is unlawfully taking advantage of its Windows monopoly to protect and extend that monopoly.” That preceded the government’s successful antitrust prosecution against the company. Today the Trump administration is using the Microsoft playbook and similar antitrust arguments under the Sherman Act against Google. […]

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Good morning, bear with me, a rant…   There’s been confusion — and even conspiracy theories — around Google’s news that it will soon get better at being able to rank individual passages from web pages. The confusion lies in whether Google is now indexing individual passages separate from pages.  It isn’t. As I mentioned […]

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Basic Reputation Management for Better Customer Service

The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a […]

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Google confirms it doesn’t index passages separately

Google has confirmed on Twitter much of what we wrote in our story: How Google indexes passages of a page and what it means for SEO. Google wrote “this change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering info about entire pages for ranking. But now we can […]

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