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Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection […]

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It may be a hard truth for us best-intentioned marketers to swallow, but two-thirds of customers believe that marketers do not care about their needs. That’s according to a survey of 5,000 individuals by Pega. And when you look at what marketers face, it is easy to see how that kind of sentiment takes root. […]

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Adthena launches granular local search insights solution

Search intelligence platform Adthena is out with a new solution called Local View. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city or other local level as […]

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Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up […]

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For traditional founders and team leaders, the idea of running a completely remote business is fraught with anxiety. Yes, there’s an opportunity to lower overheads and recruit from anywhere, but is it really worth it at the expense of growing a cohesive brand culture under one (literal, physical) roof? Many businesses have had to find […]

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Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director of Digital Insights at Adobe, […]

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In part one of my interview with Elie Orgel, the director of marketing at Rosenblum Law Firm, we discussed how to get links by leveraging data sources. Here, in part two, we move to how to build really good and useful and unique content with those data sources. There are many online databases, databases that […]

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Join more than one thousand search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales: Attend SMX online, December 8-9, for just $249! Your All Access pass unlocks 45+ tactic-rich sessions programmed by the Search Engine Land experts you know and trust, covering crucial topics like… … and beyond. […]

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In an increasingly digital world, video is becoming the new norm for visual storytelling. It’s no surprise, given that video is a highly visual and effective medium for communicating with a brand’s audience. Going beyond static images, videos use sound and movement to create a compelling message, making it an integral part of any brand’s […]

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Where Google is placing its bets in 2021

Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply […]

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We Analyzed 306M Keywords. Here’s What We Learned About Google Searches

We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO and Ahrefs, we uncovered some very interesting findings. Now it’s time to share what we found. Here is a Summary […]

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Google Discovery ads can now use your 4:5 social image assets

Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns, which run across YouTube, Gmail and the Discover Feed. 4:5 images. If you’re running social campaigns, you […]

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4 Search Trends That Make Your Google Listing More Important than Ever

You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less certain of, however, is exactly […]

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4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, and in most cases this […]

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Google December 2020 Core Update rolling out

Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It has been […]

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Google: Page experience signals for ranking apply only to mobile

Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there […]

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Google expands local business message & map query analytics

Google is rolling out two updates to Google Maps and Google My Business for both consumers and business owners. Messaging is being expanded so consumers can message with businesses in more ways. Business owners will be able to see more local maps insights and analytics to understand how customers are finding them on Google. Messaging […]

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The future of cybersecurity: What marketers must know

The only inevitability in cybersecurity these days is that high-profile compromises will continue to dominate international headlines. This leaves organizations with one burning question: ‘How do we prevent our company from becoming the next headline’? Cybersecurity is a child that keeps getting new toys, each old one is cast aside in the pursuit of something […]

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Google’s new holiday gift guide is built to send users to Google Shopping results

Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the last several months.   The Google Shopping Gift Guide on mobile. Image: Google. The site contains the year’s top 100 trending gifts, divided into seven […]

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, […]

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Google adds more discovery to Google Maps with ‘community feed’

Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides. That was done in the name of local discovery. Expanding on […]

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How to Come Up With Tangential Content Ideas — Whiteboard Friday

Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it’s useful, and how to create it.   Click on the whiteboard image above to […]

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How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This […]

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Don’t miss Search Marketing Expo online December 8-9

Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new customers? Where can I eliminate PPC campaign waste? What’s the secret to SEO success in 2021? Get actionable answers to these and more essential SEO and SEM challenges at Search Marketing Expo, online December 8-9. […]

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Video: Elie Orgel on using data to create pages that get links

The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive space now. In part one of our conversation, we spoke about his career and experience and then […]

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Google manual actions bug is now resolved

Google has confirmed it fixed a bug where some sites with manual actions were not seeing those manual actions in Google Search Console. Daniel Waisberg from Google said Monday morning, “Everything should be back to normal.” Manual actions disappeared. For some sites that had manual actions, the manual actions notices disappeared from Google Search Console. […]

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Beyond the relaunch: Evolve your web strategy toward regular iterations

In the early days of the pandemic, the University of Southern California, like many other educational institutions, had to do a swift pivot when it came to one of its most consequential activities of the year: commencement.  Over the course of 3 weeks, the university designed and set up a virtual commencement experience, explained Josh […]

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Instagram advertisers can now create Branded Content ads without creators having to post organically first. Branded content ads on Instagram have been around since June 2019. With the new workflow, advertisers request ad creation access from creators. After a creator approves the request, they’ll then be notified to approve or decline branded ads that appear […]

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