Google has announced a shopping integration with e-commerce platform PrestaShop, the company announced Thursday. The integration is available now via the “PrestaShop Marketing with Google” add-on, available in France and in countries where Shopping campaigns are available.
Why we care
This new integration gives PrestaShop’s 300,000 merchants an easy way to make their product listings more discoverable across Google properties, such as Search, the Shopping tab, Image search and YouTube.
Making it easier for retailers who may not be working with an agency to show their products on Google strengthens the search engine as an e-commerce destination, which will help it compete against other e-commerce platforms and may also help it attract more retail advertisers.