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Google: BERT used on almost every English query

Google announced at the Search on 2020 event that now BERT powers almost every single English based query done on Google Search.

When Google first added BERT to Google Search, it was used on 10% of English queries. Now it is used in almost 100% of English based queries.

In December 2019, Google expanded BERT to over 70 languages.

You should note, this wouldn’t impact a site’s ranking exactly, in fact, you cannot optimize for BERT. BERT just better helps understands your query to the content on web pages.

To learn more about BERT, see our deep dive on Google BERT.

Google also explained that it has improved results on “specific searches” by 7%. Google did this through different AI and machine learning techniques. Google also improved search results and answers on more “broader searches.”

More improvements. Here are some tweets explaining some of these improvements.

This story is developing….


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

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