Home Commerce Instagram product tags rolling out to all U.S. users

Instagram product tags rolling out to all U.S. users

Instagram will open product tagging to every user in the U.S. The ability to tag products is starting to roll out now and will become available to everyone within the next few months. 

Product tagging debuted on the platform in 2016 as its initial foray into e-commerce. Until now, only businesses and creators could tag products in video posts, stories and reels.

Of its 2 billion monthly active users, Instagram has an estimated 159 million users in the U.S., according to Statistia

Why we care. Instagram said that 1.6 million people are already tagging at least one product per week. By making product tagging available to everyone in the U.S., this number will likely skyrocket as users learn of and use this feature. This is yet another way for brands and businesses to be discovered organically on Instagram. So if your brand isn’t set up for Instagram Shopping, there’s no better time than now to test it.

Tagging products in Instagram posts

How to tag products. After creating a post, users would tap the “Tag Products,” tap the product in the video or image, then search for the product from the shop to add a tag. Instagram users who see a product tag can tap it to buy the product within the app.


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Control for brands and businesses. Whenever one of your products is tagged, Instagram will notify you on your profile. Want to turn off product tags? You can in your account settings. By default, it is set to Allow all.


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Danny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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