Home Microsoft Advertising Microsoft launches auto-updates for shopping campaigns

Microsoft launches auto-updates for shopping campaigns

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Microsoft will enable automatic updates for shopping campaigns beginning July 10.

How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability data for the products offered. If a price change or availability issue is detected (e.g., if an item is out of stock), the product information will be updated in your ads. 

Opting out. You can opt-out of auto-updates by navigating to the Automatic Updates tab under Settings in your Merchant Center account. Keep in mind that if your products are not up to date, your ads may be disapproved. 

Why we care. It seems like Microsoft has been in the news a lot lately. In June alone they launched a new retail marketplace and announced Cash Back promotions for product ads. The new shopping features could be attractive to advertisers looking to expand their reach. 

Read the announcement. On the Microsoft blog.


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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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