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Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.

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The feud between marketing and sales is costly, but it can be avoided.

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

Join Drift’s Meghan Flannery, director of go-to-market, and Julianne Thompson, director of sales development, and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.

Register today for “5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem” presented by Drift.

About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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