In early 2019, Facebook announced an initiative to create a unified backend for all of its messaging platforms. Last week, Instagram users may have noticed a pop-up with the message: “There’s a New Way to Message on Instagram” with a list of features like a “new colorful look for your chats,” more emoji reactions, swipe-to-reply, and “chat with friends who use Facebook.”
Why we care. A Facebook spokesperson confirmed it was testing the new experience on a small group of users, according to The Verge. Facebook hasn’t been shy about plans to unify its messaging platforms to allow cross-messaging between Messenger, Instagram, and WhatsApp. With the initial testing in motion and end-to-end encryption on the horizon, brands, creators, and users can look forward to a more seamless, secure, and integrated messaging experience across Facebook’s products.