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SERP feature trends every SEO must know

Five people looking at analyticsFive people looking at analytics

Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions.

Today there are more than 40 different interactive elements or SERP features that can appear. These responsive results offer an improved user experience, but pose a real challenge to search engine optimization (SEO).

So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed the most popular SERP features across various industries. It covers

  • Best practices to help you rank for key SERP features
  • Important factors that influence search behavior
  • Varying trends and growth rates of SERP features
  • Which SERP features are most prominent by industry
  • How branded and non-branded search impact SERP

Read it now to find out the best strategies to leverage and how.


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Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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