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Why marketing automation is crucial to your success



According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1].

As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales.  

So, you probably know the pain of having to hack together different systems to get all this done. You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more.

Marketing automation can help, though.  

With it, you can use one system for all your marketing tasks. Marketing automation also streamlines your processes to reduce costs, improve productivity, and boost efficiency.

Invesp found that marketing automation drives a 14.2% rise in sales productivity and a 12.2% reduction in marketing overhead [2].

Read this guide for a thorough overview of:

  • The impact marketing automation can make, its different types, and benefits
  • How to build a foundational strategy to get the most value from marketing automation
  • Five steps to get started launching successful automated campaigns

[1] . “Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global),
”Forrester, Accessed August 12, 2021 (Client login required)

[2] . “The Rise of Marketing Automation – Statistics and Trends [Infographic],”
Invesp, Accessed August 9, 2021

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About The Author

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) is a connected suite of applications that goes beyond traditional CRM to help you create and nurture lasting customer relationships. Build a complete view of every interaction and every customer, no matter how and when they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

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