Home Commerce Why running digital commerce campaigns without a CDP is running blindly

Why running digital commerce campaigns without a CDP is running blindly


Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital commerce channels need to support the entire customer experience.

Ensuring that digital transactions are seamless and secure is certainly part of this experience. Beyond this, however, commerce experiences need to fit into a broader digital experience strategy focused on building and deepening relationships.

Engaging experiences have several key characteristics. They are convenient. They are personalized. And they respect customer data privacy. This calls for a robust, sustainable and secure first-party data strategy.

This guide discusses the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them. We will also discuss the importance of customer data platforms (CDP) in supporting that strategy. By the end, you should understand why digital commerce today demands an AI powered CDP to succeed.

Visit Digital Marketing Depot to download Reinventing the Digital Commerce Experience: From Transactions to Relationships from Acquia.

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Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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